Some auctions are so interesting or have such historical significance that media outlets would be delighted to tell the story. This is especially true in smaller communities, where some reporters/editors may be looking for their next assignment and it may be a particularly slow time of the year for news.
Attached to this page are some Press Release templates that we have made available for you to modify. One is an introduction to the community of a new business in town and the other is a blank template that could be used for a variety of reasons.
Here are some links that may help you out as well:
See the attached example from NPS Enterprises, LLC, an affiliate in Southern MN. This press release was picked up by local and regional newspapers and helped them reach new clients almost immediately!