Auction marketing is a crucial aspect of a successful online auction. K-BID has helped affiliates market auctions of all sizes and asset classes. It can be difficult to talk to a potential client about marketing without previous knowledge and the proper tools needed to produce results. K-BID is fully committed to helping affiliates market their auctions.
Need to request a marketing campaign? CLICK HERE TO REQUEST A MARKETING CAMPAIGN THROUGH K-BID.
Once complete, an invoice will be generated and sent to the affiliate once this information is received, upon payment we will begin working on the campaign. Please see the required lead times in the document above, campaigns will run on a first come first serve basis and are not guaranteed.
We have provided the following options in order to get your auction more exposure:
Front Page Banner Ad
A banner on the front page of K-BID.com com puts your auction front and center on the most visited page on the website. With more than 22,000 visitors each day, you can be sure that your auction will get the exposure it needs. Purchasing a front-page banner ad will also ensure that your auction is listed in the scrolling Featured Auctions list on the homepage.
Cost: $100 per week
Bidder Email Blast
We keep the bidder base engaged by staying in touch via weekly email blasts. This coveted marketing option reaches bidders who have already shown an interest or bought from K-BID.com. Keeping your auction top-of-mind and in front of those bidders is a tremendous way to reach people who have proven to be motivated buyers. The mailing lists includes over 65,000 active bidders who use this email to find featured auctions on K-BID.com and can drive hundreds of interested buyers to your auction!
Cost: $100 per send
Social Media/Targeted Facebook Campaign
Facebook has proven to be an incredibly eﬀective way to drive potential buyers to an online auction. Social media has replaced newspapers as the go-to place for information as many people check multiple times a day to receive news and stay in touch with family friends. K-BID has the experience and knowledge to target the correct audiences by interest, demographics, and location to help increase bids on your auction by finding the right buyers.
Cost: Minimum of $100 and no maximum. We are able to reach roughly 7-10k people for every $100 in ad spend.
See this page for a case study on the effectiveness of auction marketing and Facebook targeted campaigns.
Of course, there are a number of other options that can be utilized to promote a specific auction (print, radio, online, mailers). If a particular auction needs promotion beyond the scope of these options, do not hesitate to contact me (Chris.Schwartz@k-bidmail.com) to discuss some options.
TIP: Marketing budgets are a standard in the auction industry, depending on the situation and the auctioneer, it is not uncommon to pass these expenses to your seller.
Did you know that K-BID offers a marketing rebate program? To date, over $100,000 in marketing funds have been rebated back to K-BID affiliates! Click here to learn more.