3rd Party Auction Advertising Options

Let's face it, one of the biggest values that K-BID brings to our affiliate network is the amount of buyers that we can bring to an auction and our commitment to growing our buyer base.  It's also no secret that the success of an auction is dependent on the number of interested buyers that attend and participate in an auction, this is a fact that is equally as true for live auctions as it is for online auctions.   While we will always be committed to driving traffic to the website and finding new and effective ways to reach new buyers, it would be impossible for us to put in the time and effort necessary to promote every auction posted on K-BID.com.  Luckily, there are some options available that you can take advantage of as an auctioneer that won't break the bank.   

Due to the size of the auction industry and growing demand, there has been an increase in the amount of companies and websites that specifically work with auctioneers in an effort to help promote their auctions.  Some of these websites are specific to a certain industry or asset type, while others narrow in on a geographic area.  The best part about some of these websites is that they are completely free to use, while others have a relatively minor cost associated to them and can produce some real results.  

Below you will see a list of some of the websites that provide these services, some of which I have tried personally.  The beauty of an online auction is that you never know if your next buyer is going to be 1,000 miles away or 3 blocks down the street and sometimes all it takes is a little effort to get the word out.  It may be worth looking into your auction process to see if incorporating one or more of these options can help you bring in some new buyers to your next auction.   

Got other websites that I may have missed?  Let me know and I will include them on this list. 

-Chris Schwartz 

P.S.  Don't be afraid to share a link with your sellers to show that you are putting in the extra effort for their auction.   

Website	Detail	Type of Auctions	Reach	Cost	Est. Monthly Traffic
Auctionzip	Live/Online auction promotion website.	All	Nationwide	Free auctioneer signup and auction listings with paid options available.	500,000 - 1,000,000 unique visitors
Estatesales.net	Estate sale promotion and household items. Has a great email following and application to notify users of upcoming sales in there area.	Estate Auctions	Nationwide	$50/month for unlimited sales or $50/per auction without signing up for a package.	500,000 - 750,000 unique visitors.
Midwest Auctions	Auction promotion site based primarily in the upper Midwest. Although the design and feel of the website can seem primitive, they have a good organic reach on the web and have a dedicated group of users who routinely drive a good amount of traffic to auctions.	All	Midwest	$40/per auction with a minimum of $80/month for the months of April - Sept.	N/A
Auctions Go	Auction promotion site based in MN/WI/ND/SD and IA.	All	Midwest	$20 per auction	N/A
Global Auction Guide	Global Auction Guide and K-BID have a good working relationship. Their user-friendly auction promotion site has proven to drive traffic for many years, which is why K-BID has teamed up with them to promote all affiliate auctions automatically.	All	Nationwide	Automatically posted from K-BID. No cost at this time.	30,000 - 70,000 unique visitors
Auction HQ	Auction directory for industrial auctions.	Industrial Auctions	Nationwide	Free option to promote auctions for industrial auctioneers.	N/A
Every Single Auction	Auction promotion site for auctioneers and bidders. This site has a "Pinterest" like feel and I believe that auctioneers can get their auctions listed by using Twitter.	All	Nationwide	Free	N/A
Rock and Dirt	Marketplace for heavy equipment and machinery. Has many paid options for auctioneers that include banner ads, auction listings and email blasts. Provides good exposure for larger machinery auctions.	Heavy Equipment	Nationwide	Depends on campaign $250+	160,000 unique visitors
Construction Equipment Guide	Marketplace for heavy equipment and machinery. Has many paid options for auctioneers that include banner ads, auction listings and email blasts. Provides good exposure for larger machinery auctions.	Heavy Equipment	Nationwide	Depends on campaign $250+	60,000 unique visitors
Machinetools.com	MachineTools.com is an international on-line marketplace that has been connecting buyers and sellers of new and used machines and tooling for more than 15 years.	Industrial Machinery	Nationwide	Multiple options starting at $300	30,000-60,000 unique visitors