General Merchandise and Retail Items - Best Practices - Pictures and Descriptions

General Merchandise and Retail Items: Description Best Practices

Helpful reference: Lot Condition and Disclosure Policy

Objective:
Give buyers a clear understanding of the item’s condition, authenticity, and any notable features. This is key for consumer products, electronics, or general retail items.

Key Information to Include:

• Brand, Model, Size, and Color:
  Basic information that establishes the item’s authenticity.
• Condition:
  Indicate if the item is new, used, or refurbished. Describe any visible wear, such as scratches, dents, or fading. If there are any defects or malfunctions affecting the functionality of the item, be sure to disclose them in detail, including missing parts or any damage. Avoid vague terms like "good condition" and provide specific details so that buyers can accurately assess the item’s value.
• Functionality:
  For electronics or appliances, specify if they’ve been tested and are in working order. If the item is untested, defective, or missing essential components, this must be clearly stated. If there are any defects or malfunctions, describe how they affect the operation of the item.
• Packaging:
  Mention if the original packaging and/or instruction manual is included. If stock photos are used, be sure to indicate this in the description and include a photo of the actual item in the auction.
• Unique Features:
  List anything special, such as limited-edition details or rare color variants. If the item has any unique or special features, these should be highlighted in the description.

Transparency Tips:

• Use Descriptive Condition Terms:
  Avoid ambiguous terms like “good” or “like new” without context; specify the condition clearly. If the item is used, list any cosmetic wear or visible damage. For items that are untested or need repairs, include this information to avoid misleading buyers.
• Clarify Any Defects:
  If there are any minor defects, specify them to avoid misunderstandings. If the item is untested or has a malfunction that affects its functionality, disclose this explicitly.
• Accuracy Over Hype:
  Avoid exaggerated language like “perfect” or “flawless” unless it’s truly accurate. Only describe the item as “new” if it meets the criteria of being brand new, unused, unopened, and undamaged with a valid manufacturer’s warranty still applicable.

Example Description:
Apple iPad Pro 12.9" (2021), 128GB, Space Gray
Condition: Used, in excellent condition with no scratches on the screen or body. Battery life is still strong.
Functionality: Fully functional and reset to factory settings.
Included: Original packaging, USB-C charging cable, and adapter. No user manual.

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General Merchandise and Retail Items: Picture Best Practices

Goal:
Display the item’s quality, brand labels, and packaging (if applicable) for maximum appeal. Providing clear, detailed photos helps buyers understand the condition and authenticity of the item.

Lighting:
Use soft, even lighting to avoid shadows, especially for smaller items where glare can obscure details.

Setup:
Use a clean background (like a white or light-colored table) to keep the focus on the item. For maximum clarity, ensure the background does not distract from the product itself.

Key Angles & Shots:

• Front, Back, and Sides:
  Photograph the item from multiple angles to show all sides. This helps buyers assess the item’s overall condition and authenticity.
• Close-ups of Branding:
  Highlight any brand logos or model numbers for authenticity. Clear close-ups can help confirm the item’s legitimacy.
• Packaging (if included):
  Include shots of the original packaging, especially if it’s in good condition. If the item is sold with its original packaging or user manual, make sure these are shown clearly.

Important:

• Actual Item Photos:
  Stock photos are not sufficient unless the item is new and unused. Even then, a photo of the actual item being sold must be included. If stock photos are used, clearly indicate this in the description. Always include a clear and accurate photo of the actual item for sale. This ensures transparency and provides buyers with a full understanding of what they are purchasing.

Detail Shots:

• Labels:
  Capture the item's labels for size, material, or brand information.
• Condition:
  Show close-ups of any minor defects or wear, if present. This may include scratches, dents, or fading. Full transparency about the condition is required, especially if the item is used or untested.
• Unique Features:
  If the item has unique features, highlight these in additional close-up shots.

Common Mistakes:

• Busy Backgrounds:
  Avoid backgrounds with patterns or clutter that can distract from the item. A neutral background is ideal to keep the focus on the product.
• Blurry Close-ups:
  Ensure close-ups are clear by stabilizing your camera or using a tripod if needed. Blurry close-ups will make it harder for buyers to assess the quality and condition of the item.