Household and Estate - Best Practices - Pictures and Descriptions

Household and Estate-Type Items: Description Best Practices

Objective:
Describe condition, age, and any unique details about furniture, decor, or collectibles. This helps potential buyers assess the item’s value and appeal.

Key Information to Include:

• Type, Material, and Size: Basic details to help buyers understand the item’s scale and quality.
• Condition: Describe any visible wear, age-related patina, or damage. Be specific about scuffs, stains, or other visible imperfections.
• Unique Features or History: Mention any unique characteristics, such as an antique finish or a custom design. If relevant, include provenance details.
• Functional Condition: Specify if items like lamps, clocks, or mechanical parts are working or need repair.

Transparency Tips:

• Focus on Full Disclosure: Especially for estate items, buyers appreciate knowing any history or flaws upfront.
• Highlight Wear with Accuracy: Indicate normal wear vs. more significant damage.
• Avoid Misleading Phrasing: Use clear, accurate descriptions rather than overselling quality or condition.
• Smoke & Smells: Many people are not interested in purchasing items that have been in a smoking home. Make sure to disclose strong odors that may be present.

Example Description:
Vintage Solid Oak Dining Table, 6 ft x 3 ft
Condition: Good overall with natural wear; small scratch on the tabletop and minor scuffs on legs. Structurally sound with no loose joints.
Features: Solid oak with carved legs. Purchased in the 1980s from a local artisan.
Note: Does not include chairs.

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Household and Estate-Type Items: Picture Best Practices

Goal:
Highlight condition, quality, and any unique features. Capture a welcoming feel to enhance buyer interest.

Lighting:
For indoor household items, natural light works best. Use additional lamps or light sources to prevent shadows in darker rooms.

Setup:
Declutter the area around the item. For larger items (like furniture), photograph them in a neutral, clean setting.

Key Angles & Shots:

• Full View: Capture a full shot of the item from the front and sides.
• Details of Wear: Photograph any areas of wear or age (e.g., chipped wood, faded fabric).
• Room Context (if applicable): For furniture or decor, show the item in a room setting to help buyers envision it in their own space.

Detail Shots:

• Materials and Texture: Get close-ups of wood grains, fabric textures, or finishes to show the quality.
• Brand and Maker Marks: If the item has a brand mark or maker’s stamp, take a close-up for verification.
• Wear or Damage: Be honest about flaws—show scratches, dents, or any other imperfections clearly.

Hero Images:

• Importance of the First Image: The first image is crucial as it’s the most important sales tool. Ensure it shows the entire item clearly and in its best light. Buyers are highly visual, and this image is the first thing that will grab their attention. A well-composed hero image can make a significant difference in the number of views and bids your item receives.

Common Mistakes:

• Overlooking Detail: Don’t rely solely on full shots; buyers need close-ups to assess quality.
• Dark Corners: Use adequate lighting in each corner of the item to prevent buyers from assuming hidden flaws.